Pink Shirt Day is the day Aotearoa comes together to take a stand against bullying. The Mental Health Foundation of New Zealand (MHFNZ) has run the campaign since 2012, inspiring tangata to Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying!

Celebrated annually around the globe, Pink Shirt Day began in Canada in 2007 when two students took a stand against homophobic bullying after a new student was harassed for wearing pink.